It’s not new news that the long-running UK class action suit against Apple’s iCloud pricing could see users paid $95, but what is, is that it will be October 2028 before the case begins.
The UK’s Which? consumer group first filed its complaint over iCloud charges back in November 2024. According to the group, Apple locked “millions of consumers into its iCloud service at rip-off prices.”
It’s not clear why other media outlets including the BBC are now reporting that the group has now won a ruling from the UK’s Competition Appeal Tribunal (CAT). As revealed by Which? itself, the ruling allowing a trial to proceed was made in May 2026.
What has happened now is that the group has been officially granted the Collective Proceedings Order that follows the ruling. This is the formal approval that the case may continue, and typically follows CAT’s further research into the specific detail of a claim.
According to the BBC, but notably not Which?, the case is not expected to be heard until October 2028.
When the ruling was first given, an Apple spokesperson told AppleInsider that the company believed the suit is unwarranted.
“We work hard to make iCloud a great experience,” said the spokesperson, “but no customer is required to use it and customers in the UK have plenty of alternatives to choose from.”
Which? argues that, for one example, $11 would have been a fairer price for the iCloud storage tier which cost users $12. Consequently, it maintains that UK users lost $1 per month for the duration of the complaint, which is November 8, 2018, to June 8, 2026.
Approximately 40 million UK users who either pay for iCloud storage or simply use the free version, are automatically part of the suit. They may, though, opt out of it by October 8, 2026, via cloudclaim.co.uk.
