Eurobike starts tomorrow in Frankfurt, and the annual bike show is known for packing surprise announcements that are worth checking out. I’ve made the annual trek to Eurobike for more years than I can remember, but I expect this year to be the least exciting since I started going. There are a lot of merging reasons for that, some related, some not. More on that in a second.
Still, this post is simple – with only a day on the ground planned, if you see/hear of something super interesting in the sports tech space, drop a note in the comments below! I’ll go check it out and see if it’s worth deeper digging.
When it comes to announcements, I don’t expect any notable ones from the usual sports tech group cycling companies (e.g. the ones that make most bike computers in the western markets, power meters, and such). I do expect we’ll probably see some announcements from Magene/Bryton/etc, as we usually do. Though oftentimes most of those initial announcements were made at Asian bike shows over the past 4-6 weeks. Nonetheless, usually a few things slip out here.
The reason we’re seeing so few announcements in my specific space is a blend of two mostly separate things. First and most critically: Large companies have shifted away from trade shows to announce new products. It just doesn’t make sense because their announcements get drowned in the noise of competing with thousands of other companies. Further, they can have separate (small) media events elsewhere and get more focused time with the products than a 15-minute interrupted booth walk-through.
The second reason is Eurobike ‘had a moment’ over the last year+, where the big bike brands left, due to fundamental disagreements on a whole host of issues related to the show’s format since it moved to Frankfurt. It sounds like those are perhaps on the mend, but we won’t really know till next year.
Setting all that aside….
So far, on my to-visit list, the most interesting sports-tech thing is Canyon’s new Predict system concept. The bike is outfitted with 360* cameras, sensors, and radar, and then claims to use AI and to predict/detect things like someone opening a car door up ahead in front of you.
All of which is displayed on the integrated handlebar computer up front. That handlebar is vaguely like the one in the crowd-funded OnlyFans failboat I covered last year. Nothing has changed in that project, fwiw.
I have many questions about the above, and I suspect there won’t be a whole lot of concrete answers for everything, but hey…that’s what trade shows are typically for. Fun times!
In any case, the point being, if you see something on the interwebs worth checking out during the day, just drop a quick comment down below and I’ll keep checking the comments section! With the show being as massive as it is, and most of the coolest things this year likely coming from a small/unknown booth, it’s often hard to spot unless someone tells you! And yes, if you’re a company in the sports-tech realm at Eurobike, you can drop a comment too if you’re announcing something cool. Uncool things need not apply.
With that – thanks for reading!
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