Amazon Prime Day 2026 is in full swing, and below you’ll find everything you need to know about the event, including important dates and our constantly updated live blog.
With Amazon’s Spring Deal Days being firmly in the rear-view mirror, the next major event on the consumer calendar is Amazon’s most famous sale of all: Prime Day.
Prime Day is Amazon’s annual mega-sale that brings big-name brands down to tempting prices, exclusively for Amazon Prime subscribers.
It’s the best chance before Black Friday to bag a bargain on the latest tech, so if you’re in the mood for a bit of summertime retail therapy, here’s everything you need to know about Prime Day 2026.
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How long is Amazon Prime Day 2026?
Prime Day runs from Tuesday, June 23, until Friday, June 26, with fresh deals landing every day.
Do you need Prime for Prime Day?
Yes. Unlike Black Friday, which is open to everyone, Amazon Prime Day is strictly for Prime members who pay for the service monthly or yearly. You can find out how to sign up for Amazon Prime here.
When should you sign up for Amazon Prime?
Timing your sign-up (if you’re not already a member) is key to getting the most out of Prime Day.
If you’re signing up for the 30-day free trial, then we recommend doing so right now, as you’ll have full access to the sale’s exclusive deals and have plenty of time left over to enjoy additional perks like access to Prime Video and fast delivery.
Prime Day 2026 live blog
