Back a few months ago I drove one hour from my home, to the Zwift Community Live 2026 event, where I rode around on a slate of stunning Mallorca roads. During that time I took approximately 2,186 photos that I have basically no use for. 41 of which were of a Zwift branded watch sitting at the front of a converted foyerish conference room at the event. Oddly, virtually nobody else seemed to post photos of it.
I had intended to do so, but then I left the next morning for a few weeks of vacation across the pond with family, and it fell deep into the ‘never seen again’ dumpster that is my iPhone’s photo gallery. Alongside 240,086 other photos (for real, that’s how many photos are in my phone). Until last week or so, when Zwift and Bravur, apparently, announced said new watch. Thus, in an effort to salvage the 8 minutes of time I took to actually take these photos, I present them to you.
Of course, I have zero plans to review this watch. There’s no point; it has no tech in it whatsoever. I’m not a classical timepiece guy; I’m a ‘What features does it have?’ guy. Maybe some day I’ll retire from this and go cold turkey, reverting back to tick-tock-clock, but for now, that’s not the case.
The Tech Specs:
Here are the main specs of this watch, as written by a company that knows these sorts of things. All I see are ‘blah…blah…blah…no Bluetooth…blah…blah…blah”. I added a line or two at the end.
Case: 37 mm diameter, 44,6 mm lug to lug, stainless steel 316L, 18 mm lug width. Screw down crown.
Crystal: Domed sapphire, inside anti-reflective coating.
Case back: Stainless steel
Movement: Swiss Made Sellita SW200-2 Power+, 26 jewels, self winding, no date
Power reserve: Up to 62 hours
Frequency: 28 800 A/h (4 Hz)/8 beats per second
Dial: Black with lava texture at the centre, luminous “Tron” ring, applied indices infilled with Super-LumiNova with Zwift symbols at 3, 6, 9 and 12H. Racing-inspired minute track.
Hands: Rhodium plated hour and minute hands infilled with Super-LumiNova, orange lightning shaped second hand
Strap: Integrated black FKM rubber strap and orange FKM rubber strap included
Water resistance: 10 ATM
Limited Edition: 100 pcs, individually numbered
Manufacturing: HAND BUILT IN BÅSTAD, SWEDEN (this was ALL CAPS in their specs, so I LEFT IT)
Price: $1,195USD+import fees/taxes, 1,395EUR VAT included
Random other things: Includes a leather cycling bag, also doesn’t have Bluetooth
When it comes to Zwift-specific elements, you’ve got the Zwift power-ups at 3/6/9/12hr markers, as well as Ride On and Zwift logos on the back. Supposedly the luminous ring around the outside is designed to mirror that of the Tron bike. The second-hand has a lightning shape to it, and the seconds themselves are “racing-inspired”. Also, Zwift orange. All the orange.
The Gallery:
Here ya go, I slimmed down those 40 shots into the handful that weren’t duplicates or otherwise dorked up. Above, you can see the back of it, with the Zwift logos, as well as Ride On (and Ride On thumbs-up). The unit they had floating around was with the orange band, but it also comes with a black band too. You can see the front of it on the green watch holder (as opposed to my wrist) in the next section.
Meanwhile, here’s it on my wrist. As you’ll see in a second, it felt quite a bit smaller than the watches I’m used to wearing, but nothing wrong with that.
My wrist size is 17cm (or about 6.5 inches). Here’s it on an angle:
And tilted some more. I’m not sure if you were expecting fancier captions than this, but how else do I say “I turned my wrist so you can see the coveted underside of the band.”?
Now, for context, this watch is 38mm. That’s pretty small by smartwatch standards. Most smaller watches from Apple/Garmin/etc start around 40-42mm these days. That said, I was wearing an Apple Watch Ultra 3 and Garmin Fenix 8 Pro MicroLED (51mm) on my wrists that day, so here’s how that compares for funsies.
And finally, in an effort not to waste this photo either, I give you more angular action:
Regrettably, as a smartwatch photographer, I failed in the above image to notice the Apple Watch screen had gone to sleep. Thankfully, this isn’t a smartwatch post, so…shrug. Also, in the above photo you can basically see that the Garmin MicroLED beefcake variant can reasonably eat 2-3 Zwift watches for breakfast.
Wrap-Up:
Look, I think it’s a pretty watch. Legit, I do, it looks really nice in person. It’s just not my jam in any way/shape/form. The Bravur folks kindly asked if I’d like to review it. But I’d have literally nothing more to add beyond what I showed above. Sure, I could take prettier pictures – maybe find a yacht buddy somewhere on this island (realistically, it’d probably just end up in my inflatable two-person kayak I bought). But I wouldn’t add anything extra to this conversation.
As always with fancy fashion things, they rarely make sense to 95% of the population (including me). Just like $10,000 bikes don’t make sense to 95% of the population, and $500/person Michelin-starred dinners don’t make sense to 95% of the population. But I’ve also long-ago learned that for every silly-expensive hobby, there’s a market, even if I’m not that market. To each their own.
With that – thanks for reading!
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