I’m currently running an A/B test for my app icon using App Store Product Page Optimization (PPO), and I’ve run into a frustrating behavior that I can’t quite figure out.
The Setup:
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My app binary includes both the default icon (Icon A) and the alternate icon (Icon B) in the Asset Catalog.
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I’ve successfully linked Icon B to the PPO treatment in App Store Connect.
The Problem: When the App Store serves Treatment B, the store page correctly displays Icon B. However, after downloading and installing the app, the home screen still shows the default Icon A.
What I’ve verified so far:
- I have
Include All App Icon Assetsset to Yes in Xcode Build Settings.
Based on https://developer.apple.com/app-store/product-page-optimization/
If a treatment includes an alternate app icon, this icon will display on the App Store as well as on their device (if they’ve downloaded your app).
Has anyone else experienced this exact disconnect between the PPO storefront and the installed binary?
Thanks.
