On the most recent episode of Zero to Agent in 30 Minutes, Vicki Reyzelman, senior solutions engineer at Akamai Technologies, drew on more than 25 years in technology and a background in software engineering to build an agent for her Chat About AI YouTube channel.
Vicki wanted the agent to monitor channel performance, identify bottlenecks, and recommend ways to grow subscribers and improve click-through rates. She defined the requirements, designed the workflow, built the agent, tested it, and revised the instructions following the same iterative process used in software development.
How to build a YouTube analytics agent, step by step
- Define the goal.
Start with the problem the agent should solve. Vicki wants to understand which videos perform well, where channel performance falls short, and what actions could help more viewers discover and subscribe to the channel. - Review the available data.
Examine each source before designing the workflow. YouTube Studio exports include metrics such as impressions and click-through rates. The YouTube Data API provides information about channels, subscriptions, comments, and activity, but it doesn’t include every metric available through YouTube Studio. - Choose how the agent will receive the data.
Vicki downloads her analytics as CSV files instead of connecting the agent directly to her account. This gives her more control while she tests the workflow. She notes that she could add an authenticated API connection later, after testing the agent’s permissions and guardrails. - Write the skills file.
The skills file defines the agent’s mission, capabilities, data sources, rules, and expected output. Vicki instructs the agent to audit channel metrics, identify bottlenecks, compare performance over time, and recommend actions tied to subscriber growth and click-through rates. - Add guardrails and acceptance criteria.
Tell the agent how to handle the data and what it must avoid. Vicki directs it to use only the supplied numbers, ignore bot activity, report silent failures, and stay within approved systems and data sources. These instructions help prevent unsupported conclusions and actions outside the agent’s assigned role. - Build and test the agent.
Vicki uses the console’s quick-start process to create the agent, add its instructions and sample analytics, select an environment, and start a session. Her first test encounters input problems, so she stops the session, adjusts the data, and runs it again. - Monitor cost and performance.
Observability tools show token consumption, errors, active time, and deployments. Vicki explains that more capable models may need less context but usually cost more to run. Teams can balance model capability against token cost by improving their instructions, selecting less expensive models for simpler work, or dividing a workflow among specialized agents.
Vicki recommends revisiting the skills file as new requirements emerge. Clearer instructions, stronger guardrails, and regular testing help the agent continue to produce useful results. Her process reinforces a practical software engineering lesson: Faster implementation doesn’t reduce the need for clear requirements, reliable data, security controls, and testing.
Coming next week
Join us for the next episode on August 12, when AI and machine learning leader Ofer Mendelevitch will explain how to design multi-agent systems that can keep work moving without constant human involvement. He’ll use Jam to build a team of agents that can plan, divide work, execute tasks, review progress, escalate problems, and repeat the process. He’ll show how an architect agent can take a project brief, recruit developer agents, assign work, and guide the project toward a clear definition of done.
