Google has updated its Merchant Center documentation to clarify that Merchant Center for Agencies can now link up to 1,000 client Merchant Center accounts under a single agency account.
The newly documented limit gives agencies a clearer understanding of how many client accounts they can manage from one place.
What’s happening: Google added a new detail to its Merchant Center help documentation stating that Agency Admins can link up to 1,000 client Merchant Center accounts.
The limit wasn’t previously documented, leaving uncertainty around the maximum number of accounts supported.
Why we care: While the change doesn’t introduce new functionality, it provides important guidance for agencies managing large merchant portfolios. Knowing the account limit can help agencies plan account structures, onboarding processes and long-term scalability.
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