Fashion startup Atorie announced a $9.5 million seed round on Thursday, with investors including a16z speedrun, Night Capital, and Lightspeed Ventures’ Jeremy Liew. Since the company connects consumers directly with luxury manufacturers, shoppers can buy handbags and clothing made from identical materials and factories that high-end brands use, without the traditional markup.
An Italian leather handbag on Atorie costs just a few hundred dollars, compared to the thousands a brand like Prada or Louis Vuitton would charge for comparable craftsmanship. Because these items use the same materials and come from the same factories as luxury goods, co-founder Redouane Ramdani insists they aren’t dupes.
“It’s the same material, same craftsmanship,” he said, adding that Atorie isn’t fast fashion either, since production remains deliberately slow.
Ramdani previously built creator platform Snipfeed, which was acquired in 2024. Having grown up in France within a family working in luxury manufacturing, he always envisioned eventually building something within the industry. By the time he sold Snipfeed, however, luxury manufacturing had changed considerably. The biggest shift involved factories developing their own design and product-development capabilities, rather than solely manufacturing designs brands supplied to them.
This shift addressed a longstanding problem, since brands previously had to commit to large minimum orders, often causing overproduction and leaving factories financially exposed if brands pulled out or inventory failed to sell. Because the best factories increasingly develop products themselves and produce in smaller batches, Ramdani and co-founder Luis Angulo saw an opportunity to connect these manufacturers directly with consumers instead.
“We are growing super fast,” Ramdani said, adding that the team is working with over 40 factories across the world right now.
AI plays a central role throughout Atorie’s operations. The company uses AI to analyze fashion trends, test color combinations, and estimate consumer demand, helping factories avoid overproduction while diversifying beyond a handful of large brand customers. On the consumer side, shoppers can use an AI agent to build outfits based on personal inspiration, while the platform learns individual habits over time to suggest future purchases.
Atorie ended last year with approximately $5 million in sales and expects to reach an annualized run rate exceeding $55 million this year, working with more than 40 factories worldwide. The fresh capital will fund logistics, expand AI tools, and support production, while the company also plans launching an in-house line and partnering with creators to help them launch clothing lines quickly.
