Bing is testing favicons within its Shopping ad results. Previously, Bing only showed the site name without a favicon, but now we’re spotting favicons appearing alongside these results.
This mirrors a similar change we recently covered on Google, where favicons started appearing in Shopping ad results after previously showing only the website name.
Here is screenshot with favicons.
Here is a screenshot without a favicon.
Showing favicons within Shopping ad results is a solid addition, helping build trust with users by making it easier to quickly recognize a familiar brand before clicking.
The post Bing tests showing favicons in Shopping ad results appeared first on Search Engine Watch.
