Wednesday, December 17, 2025
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How Nice ISPs Nail Their Internet Promoter Rating Surveys


Whereas we hear rather a lot about automated provisioning and NaaS, how lengthy does it actually take to get a quote for DIA service?

Or extra to the purpose: how lengthy does it take to truly get a circuit put in?

And what do enterprises actually consider their ISPs?

On this episode of the TeleGeography Explains the Web podcast, Dennis Thankachan, CEO and co-founder of Lightyear, addresses these questions and shares findings from Lightyear’s Enterprise ISP Expertise Information.

Here is a take a look at what is going on on within the ISP market.

 

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Buyer satisfaction hinges on communication

In accordance with Lightyear’s Enterprise ISP Expertise Information, median time to put in devoted web circuits is roughly 85 days. Off-net installations requiring development can take considerably longer, with the ninetieth percentile reaching 227 days. Nevertheless, information from NPS surveys reveals that the only largest impression on service satisfaction is the standard of communication.

If carriers are uncommunicative or make subsequent steps unclear, clients grant poor NPS scores, even for quick installs. Conversely, if a service communicates effectively and handles delays proactively, they’ll obtain excessive NPS scores even on prolonged installs.

What enterprises truly take into consideration their ISPs

Total, the typical NPS on carriers in Lightyear’s new report was 4.16 out of 5, which is taken into account excessive.

Dennis hypothesizes that Lightyear’s involvement might assist handle the client expertise and communication. Nevertheless, eventualities during which ISPs miss or botch an set up nearly all the time leads to a one-star NPS score.

Once more, if an set up experiences delays however the service communicates effectively, is proactive, and handles the delays successfully, they’ll nonetheless obtain excessive NPS scores, together with five-star scores.

The substantial value distinction between DIA and broadband

The median value level noticed for a 100 meg DIA circuit is about $500/month ($5 per meg). This service is often devoted, symmetric web delivered over fiber.

In distinction, the median value for 100 meg broadband is about $140/month ($1.40 per meg). This distinction represents roughly a 70% value drop and displays that broadband is a non-standard product, usually best-effort or “as much as” a bandwidth, which can expertise service attenuation throughout peak occasions

ISPs want telecom lifecycle administration

Lightyear defines telecom lifecycle administration as encompassing every little thing that occurs with a circuit from the service being activated to its eventual deprecation by way of a disconnect.

This complete definition covers the continual technique of managing telecom companies, together with:

  • Coping with service points: This contains managing outages, points, and repairs as they happen. Dennis shares that Lightyear indexes over 30 distinctive information factors for all companies, together with assist numbers and circuit configurations, to make coping with these occasions simpler.
  • Service Adjustments and Deprecation: It entails managing service modifications corresponding to shifting a service, upgrading, downgrading, or disconnecting the service. Dennis shared the instance of automating painful processes like disconnecting a circuit with a click on, whereas warning customers about potential contract phrases or early termination charges (ETFs).
  • Stock Administration: This contains offering stock for all companies, indexing circuit IDs and gadget configurations, as a standard concern is clients not realizing what community belongings they possess.
  • Monetary Administration: This contains billing administration, coping with billing points, bill auditing, and dealing with invoice funds and billing disputes. It additionally covers monitoring all Service Degree Agreements (SLAs) per service and dealing to safe anticipated SLA credit after they course of the billing.
  • Contract Administration: Covers renewals and renegotiations of the circuit over time, with a administration platform dealing with renewal processing and making certain clients by no means miss a renewal deadline by its stock system.

Extra Dennis Thankachan & the TeleGeography Explains the Web podcast

Dennis joined us in early 2025 to debate Lightyear’s 2025 State of Connectivity Report:

 

Dennis additionally got here on the present in 2024 to cowl how enterprises are sourcing networks. This episode covers the shift to off-premises information facilities, hybrid and distant work, the drive to chop community prices by altering applied sciences, right-sizing networks, and extra.

 

 

 



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