March 8, 2022
PRESS RELEASE
Apple proclaims the brand new iPhone SE: a highly effective smartphone in an iconic design
Probably the most inexpensive iPhone options the highly effective A15 Bionic, 5G, higher battery life, improved sturdiness, and a brand new digital camera system with superior options like Good HDR 4, Photographic Kinds, and Deep Fusion
Cupertino, California Apple at present introduced iPhone SE, a strong new iPhone in an iconic design, with distinctive capabilities and efficiency at an unimaginable value. iPhone SE is available in a compact and sturdy design, and along with iOS 15, delivers a seamless consumer expertise. The brand new iPhone SE options spectacular upgrades together with the efficiency of A15 Bionic, which powers superior digital camera capabilities and makes almost each expertise higher, from photograph modifying to power-intensive operations like gaming and augmented actuality. Together with 5G, longer battery life, and improved sturdiness, iPhone SE is available in three gorgeous colours — midnight, starlight, and (PRODUCT)RED.1 iPhone SE shall be out there for pre-order this Friday, March 11, with availability starting Friday, March 18.
“iPhone SE has been an extremely common selection with our present customers and for brand new iPhone clients, due to its iconic design, distinctive efficiency, and inexpensive value. This yr we’ve constructed essentially the most highly effective and sturdy iPhone SE but, with higher battery life due to A15 Bionic, the identical chip as our iPhone 13 lineup that additionally unlocks superior digital camera options like Good HDR 4, Photographic Kinds, and Deep Fusion,” stated Kaiann Drance, Apple’s vice chairman of Worldwide iPhone Product Advertising. “And with 5G, iPhone SE provides customers quicker downloads and uploads, increased high quality video streaming, real-time interactivity in apps, and far more. Delivering the newest technology of expertise and efficiency at this value is one thing solely Apple can do.”
Iconic Design with a 4.7-inch Show
iPhone SE is as sturdy as it’s stunning, and options an aerospace-grade aluminum and glass design, now with the hardest glass in a smartphone on the back and front — the identical as on the again of iPhone 13 Professional and iPhone 13. Rated IP67 for water and dirt resistance, iPhone SE is designed to guard towards spills.2 iPhone SE options the acquainted House button with Contact ID — a straightforward, non-public, and safe different for logging in to apps, authorizing App Retailer purchases, making Apple Pay transactions, and extra.
A15 Bionic: The Final Smartphone Chip
The ability of Apple silicon delivers industry-leading efficiency and cutting-edge capabilities to iPhone. The lightning-fast A15 Bionic — launched with iPhone 13 — involves iPhone SE and makes almost each expertise higher, from launching apps to dealing with demanding duties with ease. A15 Bionic packs a strong 6-core CPU, the quickest CPU in a smartphone, with two high-performance cores and 4 high-efficiency cores, making iPhone SE as much as 1.8x quicker than iPhone 8, and even quicker in comparison with older fashions. The 16-core Neural Engine is able to 15.8 trillion operations per second, enabling quicker machine studying computations for third-party functions, in addition to unlocking options for iPhone SE like Reside Textual content within the Digicam app with iOS 15 and on-device dictation. Good for pictures, gaming, and augmented actuality experiences, A15 Bionic makes each motion really feel fluid.
Constructed for effectivity, A15 Bionic works together with the latest-generation battery chemistry and tight integration with iOS 15 to allow higher battery life on iPhone SE. Even with its compact type issue and new applied sciences like 5G, iPhone SE has longer battery life than the previous-generation and older 4.7-inch iPhone fashions. iPhone SE is appropriate with Qi-certified chargers for wi-fi charging, and likewise helps quick charging.3
New Digicam Expertise Powered by A15 Bionic
iPhone SE options an all-new digital camera system powered by A15 Bionic, with a 12-megapixel ƒ/1.8 aperture Vast digital camera that provides unimaginable computational pictures advantages, together with Good HDR 4, Photographic Kinds, Deep Fusion, and Portrait mode.4 Launched with iPhone 13 Professional and iPhone 13, Good HDR 4 makes use of clever segmentation to use completely different changes for colour, distinction, and noise to the topic versus the background. This ensures faces are correctly uncovered in difficult lighting, and renders individuals in the identical photograph individually, with completely different changes optimized for lighting and pores and skin tone for every individual. Photographic Kinds permits customers to carry their private photograph preferences to each picture whereas nonetheless benefitting from Apple’s multiframe picture processing. Preset and customised preferences work throughout scenes and topics, and in contrast to a easy filter, intelligently apply the precise changes to completely different elements of the photograph to make sure the essential components, like pores and skin tones, are preserved. Deep Fusion makes use of superior machine studying to do pixel-by-pixel processing, optimizing for texture, particulars, and noise in each a part of the photograph. The picture sign processor in A15 Bionic delivers considerably improved movies with lowered noise, notably in low mild, with higher white stability and more true pores and skin tone.
5G Involves iPhone SE
5G permits customers to make the most of the newest technology of wi-fi expertise, with quicker uploads and downloads, decrease latency, and higher experiences in additional locations — like seeing household with higher-quality HD FaceTime calls, even when on mobile information and never on Wi-Fi.5 With iOS 15, SharePlay on 5G unlocks highly effective shared experiences comparable to watching HDR films or TV exhibits in sync with associates whereas on a FaceTime name. And Good Information mode will intelligently preserve battery life by mechanically shifting iPhone to LTE when 5G speeds usually are not wanted. Assist for 5G worldwide is rising, with greater than 200 carriers in over 70 markets and areas supporting it by the top of the yr.
That includes iOS 15
iOS 15 enhances the iPhone expertise with extra methods to remain linked, highly effective updates that assist customers focus and discover, and clever options to get extra accomplished with iPhone. Now FaceTime calls really feel extra pure with spatial audio and a brand new Portrait mode, SharePlay delivers a manner for customers to share experiences with family and friends whereas on a FaceTime name, Focus helps customers cut back distraction, notifications have been redesigned, and Reside Textual content makes use of on-device intelligence to acknowledge textual content in a photograph and permits customers to take motion. Apple Maps brings stunning methods to navigate and discover the world with a three-dimensional city-driving expertise and strolling instructions in augmented actuality. Climate is redesigned with full-screen maps and extra graphical shows of knowledge, Pockets provides help for dwelling keys and state IDs, and privateness controls in Siri, Mail, and extra locations throughout the system additional defend consumer data.6
iPhone SE and the Atmosphere
Like iPhone 13 Professional and iPhone 13, iPhone SE is designed to attenuate its influence on the surroundings. iPhone SE is made with recycled supplies, together with one hundred pc recycled uncommon earth components within the Taptic Engine and audio magnets, one hundred pc recycled tungsten within the Taptic Engine, and one hundred pc recycled tin within the solder of the primary logic board. Redesigned packaging eliminates the outer plastic wrap, bringing Apple nearer to its purpose of utterly eradicating plastic from all packaging by 2025. iPhone SE meets Apple’s excessive requirements for power effectivity and stays freed from quite a few dangerous substances.
At this time, Apple is carbon impartial for world company operations, and by 2030, plans to have net-zero local weather influence throughout all the enterprise, which incorporates manufacturing provide chains and all product life cycles. Which means that each Apple machine bought, from element manufacturing, meeting, transport, buyer use, charging, all through recycling and materials restoration, shall be one hundred pc carbon impartial.
Pricing and Availability
- iPhone SE shall be out there in 64GB, 128GB, and 256GB fashions in midnight, starlight, and (PRODUCT)RED beginning at $429 (US).
- Clients in Australia, Canada, China, France, Germany, India, Japan, the UK, the US, and greater than 30 different international locations and areas will be capable of pre-order iPhone SE starting at 5 a.m. PST on Friday, March 11, with availability starting Friday, March 18.
- Clients can get iPhone SE for $17.87 (US) a month earlier than trade-in from apple.com/retailer, within the Apple Retailer app, and at Apple Retailer areas.7
- iPhone SE can be out there by Apple Approved Resellers and choose carriers.
- Apple supplies clients with a variety of providers in retailer and on-line. From customized help and recommendation from Apple Specialists to handy supply and pickup choices, Apple ensures the easiest way to purchase Apple merchandise is from Apple Retailer areas and apple.com/retailer.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. At this time, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating the very best merchandise on earth, and to leaving the world higher than we discovered it.
- Each iPhone SE (PRODUCT)RED buy contributes on to the International Fund to fight pandemics like COVID‑19 and AIDS.
- iPhone SE is splash-, water-, and dust-resistant, and was examined beneath managed laboratory situations with a score of IP67 beneath IEC normal 60529 (most depth of 1 meter as much as half-hour). Splash, water, and dirt resistance usually are not everlasting situations. Resistance would possibly lower on account of regular put on. Don’t try and cost a moist iPhone; confer with the consumer information for cleansing and drying directions. Liquid harm isn’t lined beneath guarantee.
- As much as 50 % cost in half-hour with 20W adapter or increased (bought individually).
- Portrait mode on iPhone SE has the power to acknowledge individuals.
- An information plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling can be found in choose markets and thru choose carriers. Speeds are based mostly on theoretical throughput and differ based mostly on web site situations and service. For particulars on 5G and LTE help, clients can contact their service or go to apple.com/iphone/mobile.
- Some options might not be out there in all areas or all languages. For extra data on iOS 15, go to apple.com/ios/ios-15/options.
- This selection is out there to certified clients and requires a 24‑month installment mortgage when choosing Residents One or Apple Card Month-to-month Installments (ACMI) as cost sort at checkout at Apple. iPhone activation required with AT&T, T‑Cellular/Dash, or Verizon for purchases made with ACMI at an Apple Retailer. Taxes and transport usually are not included in ACMI and are topic to the cardholder’s variable APR. Further ACMI phrases are within the Buyer Settlement. Further iPhone Funds phrases are at apple.com/authorized/sales-support/iphoneinstallments_us.
Press Contacts
Stephanie Ng
Apple
(669) 276-0496
Alex Kirschner
Apple
(408) 974-2479
Apple Media Helpline
(408) 974-2042
