You don’t need to wait till Black Friday to get the best prices of the year on Apple gear. Whether you’re shopping for a new iPad, Mac, Apple Watch, AirPods, or anything else Apple sells, Apple’s big summer sale has arrived with all-time-low prices. The annual shopping extravaganza officially kicks off on Tuesday, June 23, but be sure to check back all week until the sale officially ends on Friday, June 27.
We track daily Apple deals all throughout the year, so you can be sure that we are rounding up only the best deals we find. We regularly check prices using various tools to get a view of the very best prices right now, compared to what they were over the past days, weeks, and months, so we know an excellent deal when we see it. We’re checking and updating these prices all week, so mark this page and return often so you don’t miss a good deal, some of which are short-lived.
The bottom line is that there are lots of deals to be found right now, so no matter what Apple device you’re looking for, you’ll be able to get a great price on it. So take a look at the deals on all of Apple’s products below. See all our Prime Day Apple Deals coverage, also, check our Best Picks roundups, where you can find reviews of all the products we recommend.
How we pick the best Apple deals
At Macworld, we’ve been covering and reviewing Apple and Apple devices for more than four decades, from the original Macintosh to the most recent M5 MacBook Pro and iPhone 17 lineup. We use Apple products every day and purchase them with our own money, so we know a good deal when we see one.
More importantly, we also know how to spot a bad deal. With a working knowledge of everything Apple sells and decades of experience, we know when Amazon is promoting older products as “limited” deals or pushing regular discounts as Prime Day bargains, so the listings you see here will only be for discounts that are at or near all-time low prices.
Amazon Prime Day MacBook Air and MacBook Pro deals
When Apple released its latest M5 Pro and M5 Pro Max MacBook Pros in March, it also doubled the storage and raised the starting prices across the board, including the entry-level M5 model, which now starts at $1,699 with 1TB of storage versus $1,599 before. The new M5 models mostly represent a chip refresh, but it includes an impressive graphics boost and a great SSD upgrade, as we said in our 4.5-star review. We expect to see $200-$300 off on most models.
At the same time, Apple upgraded the MacBook Air with an M5 chip as well. Like the Pro models, the starting storage is double what it was on the M4 models, so they now start at $1,099 for 512GB of storage instead of $999 for 256GB of storage. However, it’s still a fantastic laptop for its price, even if we won’t see discounts in the same $749 range as we did last year. The extra storage is well worth the price increase. We saw prices on entry-level M4 MacBook Airs as low as $749 during last year’s Prime Day sales, but we expect prices to be about $100 higher this year.
This year, there’s a new MacBook in town, the Neo, which is Apple’s cheapest laptop to date, starting at just $599. It has yet to see more than a $5 or $10 discount, so we’ll be looking out for any price cut on these models, especially a price cut of $25 or more.
Foundry
U.S.
- 13-inch M5 MacBook Air (512GB/16GB): $950 ($149 off, MSRP $1,099)
- 13-inch M5 MacBook Air (1TB/24GB): $1,350 ($149 off, MSRP $1,499)
- 15-inch M5 MacBook Air (512GB/16GB): $1,149 ($150 off, MSRP $1,299)
- 15-inch M4 MacBook Air (1TB/24GB): $1,549 ($150 off, MSRP $1,699)
- 14-inch M5 MacBook Pro (1TB/16GB): $1,549 ($150 off, MSRP $1,699)
- 14-inch M5 MacBook Pro (1TB/24GB): $1,749 ($150 off, MSRP $1,899)
- 14-inch M5 Pro MacBook Pro (1TB/24GB): $2,045 ($154 off, MSRP $2,199)
- 14-inch M4 Max MacBook Pro (2TB/36GB): $3,349 ($250 off, MSRP $3,599)
- 16-inch M4 Pro MacBook Pro (1TB/24GB): $2,549 ($150 off, MSRP $2,699)
- 16-inch M4 Max MacBook Pro (2TB/36GB): $3,649 ($250 off, MSRP $3,899)
U.K.
- 13-inch MacBook Air, M5 (512GB/16GB): £989 (£110 off, RRP £1,099)
- 13-inch MacBook Air, M5 (1TB/16GB): £1,155 (£144 off, RRP £1,299)
- 15-inch MacBook Air, M5 (512GB/16GB): £1,169 (£130 off, RRP £1,299)
- 15-inch MacBook Air, M4 (1TB/24GB): £1,574.89 (£124.11 off, RRP £1,699)
- 14-inch M5 MacBook Pro (1TB/16GB RAM): £1,544 (£155 off, RRP £1,699)
- 14-inch M5 MacBook Pro (1TB/24GB RAM): £1,740 (£159 off, RRP £1,899)
- 14-inch M5 Pro MacBook Pro (1TB/24GB): £1,979 (£220 off, RRP £2,199)
- 14-inch M5 Max MacBook Pro (2TB/24GB): £3,239 (£360 off, RRP £3,599)
- 16-inch M5 Pro MacBook Pro (1TB/24GB): £2,429 (£270 off, RRP £2,699)
- 16-inch M5 Max MacBook Pro (2TB/36GB): £3,509 (£390 off, RRP £3,899)
Amazon Prime Day iMac and Mac mini deals
Apple hasn’t updated the Mac mini since 2024, so you’d expect Prime Day to bring all-time low prices as Apple continues to clear out stock. That won’t be the case. Not only has Apple discontinued the $599 Mac mini, but the entire Mac mini line is out of stock at Amazon and everywhere else due to a surge in interest from AI enthusiasts and rising memory and storage costs.
The situation is a little better with the iMac. Most models and colors are in stock, though very few of them are on sale for significant savings. We’ll keep an eye on what’s on sale, but if you’re looking for a new iMac, expect to save between $100-$150.
Foundry
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Amazon Prime Day AirPods deals
AirPods Pro 3 are Apple’s latest earbuds, with foam-infused eartips, an H2 chip, and a heart-rate sensor. We gave them a near-perfect score in our review, and they keep getting better as Apple adds new features, including Hearing Protection and Live Translation in iOS 26 and customizable EQ in iOS 27. We’ve recently seen AirPods Pro 3 as low as $179 ($70 off), so we expect Amazon to beat that price during Prime Day.
AirPods 4 have been on shelves for a while, but they’re still a fantastic pair of earbuds. Amazon regularly discounts the standard version to $99 and the ANC model to $149, both representing $30 savings. However, we’ve seen prices drop far lower during major sales, with up to $80 off, so be on the lookout for big savings. And since we haven’t heard anything about a new model arriving, you’re in the clear.
Earlier this year, Apple updated its AirPods Max with an H2 chip, bringing better noise cancellation and missing features such as Live Translation and Adaptive Audio for the same $549 price. We’ve already seen them dip down to $499, and we’re hoping they get $100 price cut over Prime Day.
Eugen Wegmann
U.S.
U.K.
Amazon Prime Day Apple Watch deals
Britta O’Boyle
The Apple Watch Series 11, Ultra 3, and SE 3 have all been on shelves for nearly a year and are in line to get updates in September. Therefore, we expect to see significant discounts on all three models, with savings of over $100 on the Series 11 and Ultra 3, and $50 on the SE. All three watches support watchOS 27 and get the Siri AI upgrade coming this fall.
You can check out our comparison of every Apple Watch, but we recommend
The sleeper hit of the new Apple Watch lineup is the SE 3, which got the biggest update of all three models, gaining an always-on display, temperature sensor, a faster chip, on-device Siri, and fast charging. We gave it a near-perfect score of 4.5 stars and highly recommend it at full price—for $50 off, it’s a no-brainer decision.
At the high end, the Ultra 3 has a slightly larger screen, satellite connectivity, and longer battery life compared to last year’s model. We’ve seen $150 off, but if you want one, we’d recommend this $599 deal on the Ultra 2 instead.
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Amazon Prime Day iPad deals
The only iPad to get an update in 2026 so far is the Air, which got an M4 chip and a bump to 12GB of RAM. They’ve been on sale for around $50 off for a while, but we’re used to prices dropping by at least $100 and possibly $150 during Prime Day.
Elsewhere, the rest of Appe’s tablet lineup has been on shelves for a while. The M5 iPad Pro and A16 iPad were both updated in 2025, while the mini last got a refresh in 2024. A new mini and entry-level iPad are both expected to arrive later this year, so keep that in mind while shopping. But we should see the iPad mini drop to $399 ($100 off), with up to $250 off the iPad Pro, and the $349 entry-level iPad possibly getting a $75 price cut.
Britta O’Boyle
U.S.
- iPad (256GB): $299 ($50 off, MSRP $349)
- iPad mini (128GB): $474 ($25 off, MSRP $499)
- 11-inch M4 iPad Air (128GB): $559 ($40 off, MSRP $599)
- 13-inch M3 iPad Air (128GB): $749 ($50 off, MSRP $799)
- 11-inch M5 iPad Pro (512GB): $1,099 ($100 off, MSRP $1,199)
- 13-inch M5 iPad Pro (512GB): $1,350 ($149 off, MSRP $1,499)
U.K.
iPhone deals
Britta O’Boyle
If you’re looking for an iPhone deal in the U.S., Prime Day is not the sale you want. While there are plenty of cases and cables, Amazon doesn’t sell new iPhones through its online storefront, so the best you’re going to find is something refurbished. If you’re shopping Amazon UK, however, you’ll find some pretty good deals, as we’re just a couple of months away from the iPhone 18 Pro launch. These are the best deals we’ve seen so far:
Amazon Prime Day Apple accessories deals
Thiago Trevisan/Foundry
If you’re not in the market for a big-ticket Apple device, Prime Day is also a great time to pick up a mouse or keyboard for your Mac, Apple Pencil or Magic Keyboard for your iPad, or charging cables and a new case for your iPhone. And don’t forget AirTags,
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U.K.
Amazon Prime Day Beats deals
Foundry
If AirPods aren’t your speed, Apple’s other line of headphones, Beats, is certain to be on sale for extremely low prices during Prime Day. Beats are regularly cheaper than AirPods, and are always among the best deals during Amazon sale events.
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U.K.
How to get Prime Day discounts
Amazon Prime Day started as a sale for subscribers to Amazon’s Prime membership, but many deals are available for anyone to purchase. However, Prime Day members will get free 2-day shipping on most items, while non-members will need to pay variable shipping rates. Prime memberships cost $139/£95/AUD$59 annually, or $14.99/ £8.99/AUD$6.99 every month. New users can sign up for a 30-day free trial that can be canceled at any time.
Amazon Prime Day: More Apple bargains
For more Prime Day coverage, check out our other Apple deal roundups:
