ChatGPT Ads has sent out an email to advertisers announcing new ChatGPT Ads Manager updates and ChatGPT Ads experience updates. The updates include custom audiences, new overview tab, suggested ad drafts, as well as a refreshed ad card format and expanding ads in Japan and South Korea.
Here is what is new:
- Custom audiences: Upload lists with 25K or more users to include or suppress audiences from campaigns. Bid multipliers can also be set for audiences at the ad group level. We covered this in more detail over here earlier this week.
- Overview tab: You can monitor account health, review recommended tasks that can help improve campaign performance, and analyze key performance metrics in a larger, more flexible trend chart.
- Suggested ad drafts: If your campaign could benefit from broader content coverage to optimize delivery, you may see the option to select ‘Add new ad’ in your campaign view. This feature uses existing website metadata to prefill an ad draft with an image, title, and description for you to review, edit, and assign to a campaign and ad group. It does not generate new copy or imagery with AI. We covered this in more detail over here earlier this week.
- ChatGPT Ads are live in Japan and South Korea: Campaigns can now target users in Japan and South Korea, expanding reach for advertisers doing business in those markets.
- Refreshed static ad card format: OpenAI is starting to roll out a refreshed static ad card format across web and mobile that is more compact and easier to read, with larger visual elements. This actually rolled out in late June. Here is the before and after:
Why we care. ChatGPT Ads are new, and OpenAI continues to add new features, expand to new markets and test new ad formats and treatements.
Make sure you stay on top of these changes, experiment and continue to fine-tune your ad creatives and campaigns.
