Google Ads’ new AI-powered Dashboards are rolling out to some accounts, letting advertisers create visual performance reports with simple text prompts.
Driving the news. AI Dashboards started appearing in some Google Ads accounts following Google’s announcement of the feature in August. You can use simple text prompts to turn account data into visual reports, Google said.
- Instead of manually building a report to investigate a performance change, you can describe what you want to analyze and have Google generate the visualization.
Why we care. Building reports in Google Ads has traditionally required you to manually select metrics, dimensions, and visualizations. AI Dashboards shift much of that work to Gemini, letting you describe what you want to analyze while Google builds the report.
The details. The feature goes beyond building charts.
Each report also includes a real-time AI summary that explains the “why” behind the data, according to Google. That lets you use the dashboard to understand what changed in campaign performance and what may be driving those changes, rather than simply reviewing the underlying numbers.
The big picture. Google is increasingly putting AI between advertisers and their campaign data. It has also introduced AI-powered insights on the Google Ads homepage and Ask Advisor, its in-product AI agent, as it shifts toward workflows where advertisers can ask performance questions in natural language instead of manually navigating reports.
Bottom line. AI Dashboards reduce the work of building Google Ads reports, letting you spend more time interpreting insights rather than creating them.
First spotted. This update was first spotted by paid search expert Thomas Eccel, who shared it on LinkedIn.
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