Google announced a number of new AI features for Google Ads and Google Analytics aimed to “simplify your workflow and expedite your path to business growth,” as Google wrote. Specifically, there are new AI Overviews at the top of the pages, new AI data dashboard tools, and a new benchmarking AI feature.
We actually saw some of this flowing into Google Merchant Center recently.
AI Overviews:
Google Analytics has new AI Overviews at the top of the homepage that give you an instant summary of important updates since you last logged in. This includes information around seasonal peaks in sales to changes in traffic. Plus, the Google Ads homepage will surface timely AI-powered insights cards personalized to your business.
Here is a video of the Google Analytics AI Overviews:
AI Reporting Dashboards
Google Ads and soon to come to Google Analytics are these new AI-powered dashboards. This allows you to “transform raw data into clear visualizations with simple text prompts.” Every report automatically generates a real-time summary explaining the “why” behind the data, Google said.
Here is a video of this in action:
Benchmarking AI Features
Google Analytics with Ask Advisor has a new benchmarking feature that compares your campaign performance against anonymized averages from similar businesses.
Here is a video of that:
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