Google is testing a blue background color on the “More” link within the product results in Google Search. The link is normally just a basic “more” link with no prominence or color that calls it out but in this test, Google is using a blue highlight color for the link.
Bordie Clark spotted this and posted about it on X and SERPalerts and wrote, “Google is testing out a prominent ‘More >’ blue label within product grids to highlight when additional retailers are advertising a product.”” Normally, free listings will display with the ‘& more’ text when multiple retailers stock an item, which is less visible than this experiment,” he added.
Here is his screenshot:
Here is what it normally looks like:
I cannot replicate this but it is worth noting this test.
Forum discussion at X.
