Google tests AI-generated review summaries in sponsored results

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Google tests AI-generated review summaries in sponsored results


Google is now testing AI-generated review summaries within sponsored results, shown under the heading “What Customers Love” followed by an AI-generated summary of reviews. Below that heading is a smaller label reading “AI-generated from the store ratings and reviews.”

We’ve previously seen several other variations testing sponsored results and AI-generated summaries in Shopping ads, so this fits into that broader pattern.

Here’s what we saw when searching on Google.

Google tests AI-generated review summaries in sponsored results

google ads

Showing AI-generated review summaries within sponsored results could help increase CTR for websites.

This test is also appearing on desktop. Here is how it looks on desktop.

google ads reviews

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