ZDNET’s key takeaways
- Anker is rebranding its product verticals under the Anker One brand.
- The company is also releasing 19 new products at IFA Berlin.
- The change of Soundcore and Eufy to Anker will happen over the coming months.
IFA Berlin 2026 is happening this week in Germany, and international brands are showcasing the latest and greatest consumer electronics innovations of the year. Anker is hosting a booth at IFA and is taking the opportunity to launch 19 new products and to undertake the first major rebranding in the company’s history.
Along with the new releases, Anker announced its plans to rebrand its Eufy and Soundcore product lines as part of the Anker One project, with the changes taking place over the coming months.
Eufy and Soundcore background
Anker launched Eufy as a smart home brand in 2016, and the brand has gained a strong foothold in the home security category, offering security cameras, alarm systems, smart hubs, and more. It has also expanded into EufyMake, which offers creative tools and 3D printing technology.
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Anker later created Soundcore, an audio sub-brand, in 2018. Soundcore is dedicated to earbuds, headphones, and other audio devices. The Nebula projector brand was recently folded into Soundcore.
It’ll take some time before all Eufy and Soundcore devices and services are changed to Anker. During the transition period, Anker sub-brands will be referred to as Anker Eufy and Anker Soundcore.
New Anker product launches
AnkerThere are three new Anker devices launched at IFA Berlin 2026, including a new laptop charger and a new MagSafe charging station. Here are all the Anker devices coming to the market, with the availability dates and pricing information available at this time:
- Anker MagGo Power Bank Pro 2: Anker put a lot of emphasis on making this power bank as cool as possible, with a built-in cooling fan, dual air ducts, and a three-layer graphene heat-spreading system to keep it under 96 degrees during charging.
- Starting price: $110 | Availability: Sept 17.
- Anker Laptop Charger Pro: An intelligent charger that can recognize the laptop model connected to best manage its battery health. Anker claims this charger can extend a laptop’s battery lifespan by up to 40%.
- Anker MagStand Charging Station: A three-in-one bedside charger can handle a Qi2-compatible phone while pacing overnight charging, as well as a retractable cable and a hidden USB-C port.
- Anker Solix Solarbank Max: This is a plug-in solar energy system with 10kW solar input, 7kWh expandable capacity, and 3,500W of AC output.
New Anker Eufy product launches
AnkerDuring IFA 2026, Anker launched new Eufy Security products, including an AI-powered home hub and multiple security cameras. Here are all the home security products that Anker just launched, with the availability dates and pricing information available at this time:
- Anker MindBase: The MindBase is meant to expand home connectivity beyond security, acting as a smart home’s brain. It features on-device AI computing and storage, plus smart home connectivity for devices beyond the Anker ecosystem, thanks to its Matter support. Price and availability are unknown at this time.
- Eufy Omni E35: A robot vacuum focused on removing allergens and bacteria, the Omni E35 features 35,000Pa of suction and the HydroJet 2.0 roller mop. Price and availability are unknown at this time. The Omni 35 opens for pre-orders on September 4, with an early bird price of $900.
- Starting price: $1,100 | Availability: Sept 25.
- Eufy S2 Max: Unlike Eufy’s older robot mowers, the S2 Max was developed entirely in-house. It doesn’t require boundary wires or RTK antennas and features AWD, capable of handling slopes up to 80%.
- Starting price: Unknown | Availability: May 2027 in Europe.
- Eufy Fall Detection Sensor: This wall-mounted device detects falls using built-in radar sensors, with no cameras or privacy concerns. It’s a good fit for bathrooms or homes with seniors and offers two-way communication. Price and availability are unknown at this time.
- Eufy Video Doorbell S4: A wired, dual-purpose video doorbell offers a 180-degree field of view for complete coverage of your front porch. It features 3K resolution, a 9MP camera, and color night vision.
- Starting price: $300 | Availability: Late September.
- Eufy Window Camera E10: A window camera lets you monitor outdoor areas without drilling holes, running wires outside your home, or finding the best position for solar panels. This camera is mounted with a sticker on the inside of a window and offers a 25-degree adjustable tilt and 2.5K resolution.
- Starting price: $70 | Availability: Late 2026.
- Eufy NVR Security System E50: If you’re a fan of wired NVR security systems, the E50 features an 8-channel system with four hybrid bullet PTZ cameras.
- Starting price: $999 | Availability: Now available.
New Anker Soundcore product launches
AnkerAnker also announced new Soundcore devices coming to the market:
- Anker AeroClip 2 Pro & AeroClip 2: Both on-ear clip earbuds feature the same chip, but the AeroClip 2 Pro also offers improved call quality, AI Voice recording, and the ability to transcribe and summarize conversations.
- Anker Space 2 Pro: These over-ear headphones feature upgraded call quality and 30 hours of battery life with ANC and 60 hours with ANC off.
- Anker Liberty Buds 2: The improved in-ear earbuds have 9.2mm drivers and an 8-sensor array for detailed audio and clear conversations.
- Anker Sleep Earbuds 4 Pro & Sleep Earbuds 4: These earbuds can monitor PPG, heart rate, and HRV while playing soothing sounds of your choice to sleep. The Pro version features a touchscreen case with wireless charging.
- Anker Sleep Lab & Sleep Lab Pro: Instead of a wearable, the Sleep Lab is a bedside speaker with sensors that use 60GHz radar to monitor your sleep, tracking your breathing and analyzing your sleep stages.
