Mobile Review

Xiaomi Raises 2026 Smartphone Shipment Target to 110 Million Units

July 21, 2026

Xiaomi is reportedly becoming more optimistic about the smartphone market in 2026. According to a new report, the company has increased its annual smartphone shipment target from 90 million units to 110 million units. The revised goal reflects growing confidence that market conditions will improve after months of rising component costs and supply chain uncertainty.

The new target represents an increase of around 22% compared to Xiaomi’s previous plan. If the company reaches this goal, it would mark a strong recovery after a challenging period for the smartphone industry.

Xiaomi Expects the Market to Improve

Earlier this year, Xiaomi reportedly reduced its shipment targets twice because of higher memory chip prices. The cost of DRAM and NAND storage increased throughout the year, making smartphones more expensive to produce and putting pressure on profit margins.

However, people familiar with the company’s plans say Xiaomi now believes the memory market could begin to stabilize. If memory prices stop rising or begin to fall, the company will be able to increase production while keeping manufacturing costs under better control. This improved outlook has encouraged Xiaomi to raise its shipment expectations for 2026.

Budget Smartphones Will Lead the Growth

According to the report, most of the additional shipments are expected to come from Xiaomi’s affordable smartphones rather than its premium flagship models. Entry-level and mid-range devices remain extremely popular in many regions, especially across Asia, Latin America, and other emerging markets where consumers continue looking for phones that offer strong value for money.

By focusing on this segment, Xiaomi hopes to sell millions of additional devices while strengthening its position against competitors in the budget smartphone market. In fact, the company is preparing a bunch of new budget smartphones like the Redmi Note 17 series and new Redmi phones.

Key Points

Xiaomi has reportedly raised its 2026 smartphone shipment target from 90 million to 110 million units.
The new goal is about 22% higher than the previous estimate.
The company expects better conditions in the memory chip market.
Rising memory prices forced Xiaomi to lower its shipment targets twice earlier this year.
Most of the additional shipments are expected to come from budget smartphones.
Entry-level devices remain a key part of Xiaomi’s global strategy.
Better supply chain conditions could help Xiaomi achieve its higher target.
Xiaomi has not officially commented on the report.
New Devices like the Redmi Note 17, Redmi 17 series, and even the Redmi K100 series may boost the Company’s sales

Supply Chain Remains an Important Factor

Although Xiaomi is now more confident, the company will continue to monitor the memory market closely. Smartphone manufacturers remain heavily dependent on stable component prices, and unexpected cost increases could still affect production plans.

If the supply chain continues to improve during the coming months, Xiaomi could be in a strong position to meet its new shipment target and expand its global market share throughout 2026.