Google is testing a new heading for its sponsored store section, swapping “Sponsored” for “Featured Store,” with a new subheading that reads “Shop these top products.”
This section itself isn’t new Google was testing it in the SERP last year, but it now appears Google is changing the heading used for it.
Here is a screenshot showing both what it looked like before and how it looks now.
Before-
New test by google
This looks similar to another test we’ve spotted in Shopping ad results in recent days, suggesting Google may be experimenting with several different labels and headings across its Shopping ad units at the same time.
Have you seen this “Featured Store” heading in your shopping results in recent days?
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